The Italian Trade Agency (ITA) is the government agency dedicated to supporting the business development of Italian companies abroad and fostering foreign investment in Italy. With a motivated and modern organization and an extensive network of overseas offices, ITA provides information, assistance, consulting, promotion, and training to Italian small and medium-sized businesses. Utilizing the latest multi-channel promotion and communication tools, ITA actively champions the excellence of “Made in Italy” worldwide. Established in India in 1969, we operate three offices in New Delhi, Bangalore, and Mumbai. As in previous editions, this year we are once again hosting a national pavilion with the participation of 22 Italian companies exhibiting, featuring a strong presence in the Wire and Cable machinery sector and its subsectors. The Indian Wire & Cable machinery market is experiencing steady growth, driven by rising demand for high-quality wires and cables in the manufacturing and construction sectors. Key growth drivers include the increasing need for wires across various industries such as automotive, infrastructure, and electronics, alongside the adoption of advanced machinery for precision and efficiency in producing wires and cables of varying diameters and materials. Additionally, technological advancements and a growing emphasis on automation and digitalization in production are further fuelling market expansion. In this context, Italian companies, with their innovation and expertise, stand as reliable partners for India’s growth strategy in the segment. On behalf of the Italian Trade Agency, I extend my heartfelt congratulations to Messe Düsseldorf for organizing Wire India 2024 and wish all exhibitors and visitors productive meetings and great success.